Brand Loyalty or Brand Rejection

You did the brainstorm on page 7 of the packet for yourself and then with your classmates. Now you are going to apply either the term brand loyalty or brand rejection to an experience you have or have had with a brand in your life. 

Your format should be: 
1. Define the term (either brand loyalty or brand rejection)
2. In your own words state what brand that you either have intense loyalty to OR have rejected as a brand. 
3. Explain WHAT about that product made you loyal to the brand or made you reject the brand. The explanation should be SPECIFIC and a few sentences long. 
4. Explain why (based on your values or your personality or emotional association) you have rejected or been loyal to that brand. 

Describe a time when you experienced brand loyalty or brand rejection of a specific brand. Define the term. State what brand you are either loyal to or rejected. Explain what about that product caused you to be loyal or reject it. Explain why for you personally (based on your values, personality, or emotional association with the brand) this brand motivated you to be loyal or motivated you to reject it.