(honors only) International Marketing McDonalds
Using the information you learned in the lesson today about what you need to consider for geographics when marketing, and what you can find through internet research, answer the following questions.
Group 1
You are opening a McDonald's in a neighborhood that is heavily Orthodox Jewish. You have been charged with adapting the menu to make your restaurant attractive to the residents of the neighborhood. Consider:
Question 1a
Short answer
What are two cultural/social considerations that you need to make. Be sure to use marketing terminology when describing them. Define/explain the consideration and why it is important to honor that.
Question 1b
Short answer
Give at least one example of a menu item you would suggest for this restaurant. Explain why the menu item(s) are a good choice for this restaurant. BE SPECIFIC.
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