Option 3: Retirement Planning
A financial advisory firm specializes in retirement planning and wants to target an older demographic who are nearing retirement age. The firm is interested in identifying the demographic characteristics (age, income, retirement goals, etc.) of their ideal clients who are planning for retirement.
Question 1
Short answer
Explain the demographic profile of the potential customers for this product. Make sure to use at least four of these categories in your description (more if you can) age, gender, marital status, interests, education, income, occupation, home owner/renter.
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