Branding Role Play: VidWave the New TikTok

PARTICIPANT INSTRUCTIONS:

You are to assume the role of the senior marketing management team for VidWave, a rising short-video sharing platform similar to the likes of TikTok. The CEO has asked you to give her a written response discussing strategies to improve brand recognition, engagement, and user growth on the platform. 
Within your written response, address the four provided tasks, weaving in the desired vocabulary and ensuring your strategy aligns with the performance indicators.

Your recommendations will be reviewed based on the clarity of communication, depth of insights, and understanding of marketing principles.

You may rewrite your short answer response after getting feedback up to two additional times to improve. 

Analyze the current state of VidWave's Brand Recognition and discuss areas of possible improvement.

Propose a cohesive (cohesive means well put together or consistent) Brand Messaging campaign that can be rolled out on various digital channels to resonate ("vibe with") with the target demographic.

Suggest partnership or collaboration strategies with other companies/platforms to enhance VidWave's Brand Equity in the digital space.

Craft a detailed plan for Brand Positioning to make VidWave the go-to short-video sharing platform for teens.