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The Sweet Science: Analyzing Customer Satisfaction in Cupcake Choices

Eleanor is the owner of a cupcake bakery. She sells different flavors and sizes of cupcakes, but in general, she believes that when she puts chocolate frosting on the cupcakes, people are more satisfied. She is proposing an experimental study to examine this belief.

Question 1

Short answer

Identify the independent variable in this study.

Question 2

Short answer

Identify the control group in this study.

Question 3

Short answer

Provide an example of a valid operational definition of “customer satisfaction.”

Question 4

Short answer

Explain how random assignment would help establish cause and effect in this experiment.

Question 5

Short answer

Explain why it would be difficult to use a double-blind procedure for this study.

Question 6

Short answer

Explain how sensory interaction might relate to a person’s cupcake choice.

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