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AP Success - AP Psychology: Belief Perseverance and Advertising (Units 5, 9)

Explain how each of the following concepts relates to this scenario.

A new social media app called "DebateMe" has gained popularity among users who enjoy online debates. The app allows users to create anonymous profiles and participate in discussions on various topics. One day, a heated debate arises about the effectiveness of a new weight loss supplement. Some users claim that the supplement is a miracle cure, while others argue that it is a scam. Later, the company that produces the weight loss supplement decides to launch an advertising campaign to counter the negative opinions expressed on "DebateMe." They create a series of ads that emphasize the positive testimonials from satisfied customers and use statistics to support their claims. Additionally, they highlight the idea that people who use their supplement are more likely to live a happier life.

Question 1

Short answer

belief perseverance

Question 2

Short answer

central route of persuasion

Question 3

Short answer

deindividuation

Question 4

Short answer

framing

Question 5

Short answer

heuristic

Question 6

Short answer

just world phenomenon

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