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MEP Practice Research FRQ

You should present a cogent argument based on your critical analysis of the questions posed, using appropriate psychological terminology. It is not enough to answer a question by merely listing facts.

Percent chance of purchasing the toy in the future based on the OCEAN personality traits before and after viewing an advertisement.

Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.

College Board Classroom Progress Check

Question 1

Short answer

Explain how the survey method applies to Dr. Khan’s research.

Question 2

Short answer

What was the dependent variable in Dr. Khan's study?

Question 3

Short answer

Explain the limitations of Dr. Khan’s study based on the research method used.

Question 4

Short answer

Explain what Dr. Khan’s research hypothesis most likely was.

Question 5

Short answer

According to the graph, how did the trait of agreeableness affect how people responded to the new ad campaign?

Question 6

Short answer

According to the graph, how did the trait of conscientiousness affect how people responded to the new ad campaign?

Question 7

Short answer

Explain how Dr. Khan could utilize peripheral route of persuasion to improve her ad campaign.

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