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AP Success - AP Psychology: Yo-Yo Salesman (Units 3, 7, 9)

Explain how each of the following concepts relates to this scenario.

Source 1

Jimmy is exploring the idea of using online videos to sell custom-made yo-yos. While his friend is making a video of him performing tricks at a local park, a large crowd forms to watch Jimmy's tricks. Each time Jimmy successfully completes a yo-yo trick, the crowd claps. Later, Jimmy puts the video of himself online, complete with pictures of yo-yos and happy music. He quickly gains new customers for his business by allowing people to try his custom aluminium yo-yo for an hour.

Question 1

Short answer

Vestibular sense

Question 2

Short answer

Social facilitation

Question 3

Short answer

Incentive theory

Question 4

Short answer

Divergent thinking

Question 5

Short answer

Peripheral route to persuasion

Question 6

Short answer

Reciprocity norm

Question 7

Short answer

Mere-exposure effect

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