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AP Success - AP Psychology: Buying a New Watch (Units 5, 7, 9)

Explain how
each of the following could influence her decision. Be sure to discuss each concept in the context of Megan’s decision.
Megan wants to buy a new watch that's expensive but doesn't know which one to get. She is feeling nervous and wants to make a decision soon. Megan goes to several jewelers and asks her friends for advice.

Question 1

Short answer
Approach-avoidance conflict

Question 2

Short answer
Central route to persuasion

Question 3

Short answer
Heuristics

Question 4

Short answer
Individualism

Question 5

Short answer
Rationalization

Question 6

Short answer
Self-efficacy

Question 7

Short answer
Foot-in-the-door phenomenon

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