AP Success - AP US History: 1920s Broadcasting & Radio's Golden Age

"[Brief introduction before WLS Showboat: station identifications— WSB Atlanta, WOS Jefferson City, WLS Chicago]

Announcer: WSB [chimes] — the Voice of the South; radiophone broadcasting station of the Atlanta Journal, Atlanta, Georgia, announcing Ed and Grace MacDonald, everyday Georgia folks in one of their homemade ditties, “Tote Your Load.”

MacDonald: “Yes, sir, folks Here we go, don’t you know . . . Yeah!”

Accouncer: WOS, Jefferson City, Missouri. The King of the Ivories will play his famous interpretation of “Three O’Clock in the Morning.” [piano]

Announcer: Hello, everybody. WLS Chicago, the Sears Roebuck station, broadcasting from our Center Theater studio. We are presenting Art Carn [?] and his Columbia Recording Orchestra in “Lucky Kentucky.” All aboard for Kentucky on the unlimited train. Let’s go, Art!"

WLS Showboat: "The Floating Palace of Wonder," late 1920s.

Question 1

Multiple choice

The reference to WLS Chicago as 'the Sears Roebuck station' suggests that in the 1920s:

  • Radio stations were commonly named after famous landmarks or institutions.

  • Corporations were beginning to sponsor and own radio stations as a means of advertising and outreach.

  • Chicago was the leading city for radio technology innovation.

  • Sears Roebuck was the regulatory body overseeing radio station operations.

Question 2

Multiple choice

The program 'WLS Showboat: The Floating Palace of Wonder' is indicative of which trend in 1920s America?

  • The focus on educational content in radio programming to improve public knowledge.

  • The rise of mass entertainment and the increasing popularity of radio as a form of leisure.

  • The dominance of maritime themes in American culture due to the country's naval expansion.

  • The prevalence of live theater over radio as the primary source of entertainment.

Question 3

Multiple choice

The inclusion of 'Ed and Grace MacDonald, everyday Georgia folks' in the radio broadcast is an example of:

  • The federal government's initiative to promote agricultural education through radio.

  • The resistance against the commercialization of radio by featuring non-professional talent.

  • The use of regional and folk characters to appeal to a diverse national audience.

  • The promotion of gender equality by showcasing male and female performers together.

Question 4

Multiple choice

The broadcast of 'Three O’Clock in the Morning' by 'The King of the Ivories' on WOS Jefferson City, Missouri, illustrates:

  • The limitation of radio programming to instrumental music due to technological constraints.

  • The cultural isolation of Midwestern states from the rest of the country.

  • The preference for classical music over contemporary tunes in the Midwest.

  • The role of radio in disseminating popular music and creating celebrity musicians.

Question 5

Multiple choice

The phrase 'All aboard for Kentucky on the unlimited train' used by the WLS Chicago announcer can be seen as:

  • A metaphor for the expansive reach of radio broadcasting across geographical boundaries.

  • An advertisement for the burgeoning railroad industry of the time.

  • Evidence of the federal government's investment in infrastructure connecting rural and urban areas.

  • A literal reference to a special train service provided by Sears Roebuck for its customers.

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